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Job Summary

• Ensure the achievement of business unit objectives, while adhering to marketing guidelines
• Develop and implement all aspects of business unit specific marketing strategy and promotion plan
• Coordinate and make recommendations to ensure synergy of marketing effort and leverage of marketing resources.
• Coordinate with and recommend to country and regional logistics to ensure continuous supply and availability of commercial and sample goods.
• Coordinate with and recommend to country and regional regulatory to prioritize registration of new products/packaging and to ensure proper maintenance of existing products.
• Motivate and direct team members to meet or exceed assigned goals & objectives, in accordance with unit/value targets within expense limits.
• Ethical & compliant to Allergan Code of Conduct & Policies and Standard Operating Procedures

Key Responsibilities

Planning and Organizing

• Establish business unit marketing budget for the Business Unit Director to develop annual budget plan to fully exploit the market potential.
• Develop business unit marketing strategy to achieve business unit sales target, within the framework of company objectives.
• Initiate product marketing plan to ensure the achievement of short and long term business unit objectives.
• Gather data to understand customer needs, market size, market growth and competitive share position and initiate market research project if needed
• Establish new product planning to ensure the effective pre-marketing prior to launch.
• Make recommendations to the Business Unit Director to set pricing for new products or price adjustment for existing products to maximize sales and gross profit.
• Coordinate with and recommend local and regional regulatory manager to prioritize registration of new products/new packaging and ensure registration approval of such products before the launch date, and to ensure proper maintenance of existing products.
• Plan and develop country key opinion leader to provide education and information to customers. Recommend to and coordinate with Regional Marketing Director to develop regional key opinion leader

Implementation, Coordination and Monitoring

• Manage and drive new product development program and existing business through close co-ordination with local sales representatives, international strategic marketing.
• Develop, support and manage the in-market business, optimize resources to achieve the goal.
• Maintain contact and build relationship with key opinion leader to get support and build company image.
• Develop creative input for the marketing plan and key product strategies, tactics and promotional activities to achieve maximum market impact.
• Monitor competitive product promotion and develop specific measures to counter competitive activity.
• Continually review assigned products progress / prognosis with sales manager for to initiate corrective measures where necessary.
• Implement all training activities related to product promotion for Allergan and Distributor’s field personnel.
• Organize, implement, control and report on pre-launch campaigns of assigned products.
• Liaise with Regulatory Affairs Manager and Sales Managers in conducting safety monitoring programs for assigned products.

Cross Functional Coordination and Effective Communication

• Coordinate with the Sales Manager to ensure that marketing plan of each product is communicated to field force.

Miscellaneous

• Make periodic sales / MD calls with medical representatives and / or sales manager to get first-hand information on trends and conditions in the market and / or industry, and to aid the territories / regions in their sales efforts.
• Develop and use effective communication skills to gain more impact during field staff meetings and conferences and when presenting promotion programs.
• Continually evaluate in both quantitative and qualitative terms the potential and actual performance of assigned products. Recommend; 
  • Products which should be dropped.
  • Improvements to present products e.g. pack, price.
  • New markets or uses (indications) for assigned products which should be tapped.
  • New products which can be profitably integrated with the present line.
• Develop and maintain a library of clinical papers, technical data, and promotion materials on assigned products.
• Develop a core of specialists MDs relevant to his products as investigators, speakers or trend setters